Overview
Positioning of Grocery Legend – including web promotions

• Re-branding of IGA logo and all corporate collateral online and off.
• Designed, developed and implemented web program for a network of 3,200 IGA retailers that included web-based major manufacturer coupon delivery system, monthly contest and an online recipe database.
• Conceptualized and created IGA retailer extranet that offered catalogues for uniform, POP, logo merchandise and equipment ordering. Retailers were also able to post messages, download artwork, and receive monthly magazine.